The content must be carefully selected depending on the goal of the blog. A corporate blog should convey to the reader the company and the B2B companies report on passion associated with the daily work with which the company creates products. However, every second DAX company blog is a career blog and thus pursues the goals of employer branding. In addition to service blogs, product or brand blogs, companies can demonstrate their competence primarily through topic blogs in areas relevant to the company. High-quality content is the only strategy with which readers can be convinced. If the company succeeds in preparing the content in an interesting way, B2B blogs have great potential to become the new communication tool fo r companies in the future.
How should the blog be structured?
Blogs are primarily used strategically to self employed database specifically address target groups and provide them with information. Readers who find themselves in the blog and identify with the bloggers comment and read regularly. For this reason, the posts B2B companies report on must build on the readers’ knowledge and enliven, strengthen and expand it. Users can be directly involved in selected posts by asking questions or b2b online marketing: review and trends for 2014 answering B2B companies report on relevant questions in advance. For example, DATEV communicates specifically on its company blog that discussions, constructive criticism and dialogue are welcome.
Conclusion
The advantages of establishing a B2B blog speak for themselves. Readers should not be convinced, but rather informed and inspired. The relevance and usefulness for blog readers is therefore the top priority. It is important to maintain the blog and give interacting readers feedback on their comments and questions. The content of the B2B italy numbers companies report on blog does not have to be innovative for this. Background information about the company or helpful product tips offer a lot of added value. With a little creativity, the B2B blog can be filled with seemingly everyday topics. And this is how a blog contributes to the company’s long-term success!