In ecommerce SEO, shop category pages have so far been the focus of measures. That could change! The presence of Google Shopping in the form of product grids, but also in the context of SEO, is increasing rapidly. This means that Google Shopping is becoming the focus of shop SEO.
Google’s semantic database behind shopping is the Google Shopping Graph and the optimization of the Shopping Graph is something every SEO should keep in mind when doing search engine optimization for shops.
Why is the Shopping Graph so important in the age of generative AI and SBU?
Applications based on generative AI will change the search and singapore whatsapp number data research behavior of many users. Searches will become more interactive, individual, precise and faster.
This means that users will click less on search results in the keep your texts at the right length on social networks and in emailing future and will need significantly fewer touchpoints to find out about products.
The messy middle is shortened by a hybrid search with generative AI and classic search.
This puts e-commerce among the five industries most affected by the SBU.
In many cases, the classic search results are being replaced by the c phone number SBU below the fold. A prominent component of product-related search queries are pop-ups from the Google Shopping Graph.
According to a study by ziptie, almost 80% of the sources for the SBU in the e-commerce sector do not rank in the top 10 search results for the respective search query
This means that we can only make limited progress with classic SEO. We need to start somewhere else and in my opinion that is the Shopping Graph.
Table of contents [ Hide ]
- 1 The Shopping Graph as a counterpart to Google’s Knowledge Graph
- 2 What data sources does the Google Shopping Graph rely on?
- 3 The Shopping Graph as an e-commerce-specific addition to RAG
- 5 What can e-commerce companies learn from this?
- 6 Conclusions for the Future of Shop SEO
The Shopping Graph as a counterpart to Google’s Knowledge Graph
The Google Knowledge Graph has been Google’s semantic database since 2012 in which, The world’s knowledge about entities (nodes) and their relationships to each other (edges) is recorded and understood.
As a counterpart to the Knowledge Graph, Google builds the Shopping Graph according to the same principle with a focus on product entities.