Leaders are meant to reach the Relationships with masses. But like el salvador phone number library any marketing relationship, they need to be nurtured, and can have long-lasting results that supersede the original partnership.
Which Marketing Relationship is Best for My Brand?
At particular points in your marketing strategy, each relationship has something to offer your brand. The key is to know how to leverage the strengths of each role the right way within your marketing campaign.
How an Ambassador Works
Ambassadors already love your brand. They called you out on social media and have an existing affinity for your product or service.
For example, Lululemon ambassador Hannah Dingle is an accomplished personal trainer and Instagram influencer. She self-identifies as an ambassador for the clothing brand she loves most. Occasionally, Lululemon will send her clothing products to showcase it’s the holidays! in workouts, or they might be a sponsor for one of Hannah’s fitness events.
When are Ambassadors Effective?
If your brand is a favorite among social media ao lists personalities without any recruiting efforts, you should think seriously before turning down an ambassador opportunity.