In order for the site to be convenient and understandable for users, we had to work on the arrangement of a number of sections, display of blocks and individual elements. There was a lot of work in this direction, we will tell you about the most interesting ones.
For example, previously it was impossible to go directly from the main menu to a separate section of the catalog. A drop-down window with subsections was not implemented for it when hovering the mouse over “Catalog”. We fixed this.
Here is an example with the page of lebanon whatsapp data the “Catalog” itself. Previously, even when going to the catalog, its subsections were not displayed. It was necessary to click on the button with the corresponding name. Why extend the chain of clicks to the target action? We fixed this and displayed all the subsections at once on the page.
Another improvement was related to links. The link of each navigation and site structure page should be clear to the user and show his path on the site: what section of the catalog he is in, what products he is looking at. In the example below, in “was” it is completely unclear that the user entered the catalog, but in “became” the entire chain of transitions is visible.
Blog development and improvements for EAT ranking factors
At the start of the work, the site did not have a blog as such, but there were four separate information sections. Such a number of sections could confuse users. navigation and site structure We combined them into one section “Useful tips”, and saved the topic of each as tags for the articles.
For each individual article, we displayed the publication date, the number of readings counter, the approximate reading time wordpress support: find out how this service works on stage, by rock content and the content of the articles, added the authors of the publication and buttons for sharing on social networks.
The topics for articles began to be select in accordance with the interests of potential clients, that is, based on the statistics of search queries. Remember, at the beginning of this article we talked about presence in search results for information queries .
So, in six months of work we were able to achieve a significant increase in positions in search engines and even overtake one of the competitors in terms of visibility. There are no figures on the graph, but take my word for it, in six months of SEO work by the Ingate Organic team of specialists it has grown threefold!
However, it is important to understand that successful SEO optimization requires continuous analysis and adjustment of strategies. In the process of working with the düfa brand, we regularly monitored the results.
A final piece of useful advice
Successful B2B SEO requires a italy numbers comprehensive approach navigation and site structure that includes both technical and content optimization. It is important to remember that SEO is a long game that requires constant analysis, flexibility, and a willingness to adjust strategies in response to changing market conditions and user behavior. Create quality content based on a deep understanding of your audience and semantic core, improve the user experience on your website, and success in the form of a high position in search results will not be long in coming.