If you’re looking for how to get featured on podcasts (and make a successful appearance), you’ve come to the right place.
After spending a year featuring our CEO, Jeroen, on over 200 podcasts, I’ve compiled a list of the best tips and tricks.
We will cover:
- Why it’s useful to germany phone number data participate in podcasts
- How to approach podcasts
- How to Build a Podcast List
- How to write the best podcast awareness sequence?
- What to do when they start to react?
- How to be a good guest
- How to manage tracking
Why it’s useful to participate in podcasts
Let me start by saying that the benefits of podcasting are long-term rather than short-term. If you’re going into podcasting hoping to quickly increase your sales, think again. Most people who have tried it have been disappointed.
Being featured on a lot of podcasts probidding conference 2023 and getting your brand mentioned where your audience is listening helps build brand recognition. It’s a way to grow your own audience and expand your reach, which should translate into increased sales down the road.
You can reach a similar-sized audience to a conference in a much shorter time frame. Going to a conference costs time and money – traveling to the featured conference, spending a day or more there, buying conference tickets, booking hotels, etc. In contrast, being a guest on a podcast can be done from your living room or office.
Additionally, podcasts give you a c phone number much better featured opportunity to talk about what your business does and why. This is a question you’ll get asked a lot, most of the time right off the bat.
Podcasts also tend to be a more personal discussion and are therefore better able to build more personal relationships with your audience at scale.
Finally, being a guest on podcasts featured positions you as an industry expert. This builds credibility for your brand.
How to approach podcasts
While some podcasts offer forms directly on their site, we’ve found that emailing directly is a better option. It connects you with a real person you can engage with more than a form, and in most cases, you’re sort of pre-approved before you fill out the form.
Conveniently, each podcast has an RSS feed with an associated email address.
This is usually the correct email address to send podcast featured requests to, so it’s an efficient way to get in touch.
When we send an email, they ask if we should go through a form in case they prefer that method of verification. If so, they will ask us some featured qualifying questions before sending us the form, if one exists. In this case, it is most likely that we have already been accepted. They will simply ask us to fill out the form to put us through their booking flow .