Everyone wants videos! And they’re doing it right - social media algorithms are giving videos more and more space. You can also have a great time on videos and get the attention of your target audience.
But before you include them in your social media communication, there are a few things you need to clarify. So let’s take a look at the differences between Reels and TikTok.
Video length
Now you might think that it’s obvious – Instagram Reels and TikTok are for short videos. But that’s no longer the case. TikTok has a maximum length of 3 minutes. However, it was recently extended to 10 minutes.
That lasted for a few days and the vk database option without TikTok’s statement disappeared. We’ll see if ten-minute videos return. TikTok also allows users to watch long videos in full screen. Reels , on the other hand, still sticks to the maximum limit of 90 seconds .
It’s best to capture attention in the first few seconds of a video. But if you have something to say, why limit yourself to a few seconds? Don’t be afraid to shoot longer videos, just make sure you get the key information across right at the beginning.
This will help you grab the viewer’s attention. Then you can develop the information, tell a story, or show the benefits of your product from multiple angles.
Music and sounds
The main difference between Reels and TikTok is the audio trends. TikTok changes every day, and if you rest on your laurels, the train learn how content indexing works on google and how it influences the digital presence of companies of trending sounds will quickly pass you by. That’s why it’s important to be aware of how much time you have.
Preparation, script, client approval, filming, post-production, and publishing – if you want to ride the wave of TikTok trends, all of this has to happen in the shortest possible time.
If you keep a video of a trending sound
Somewhere in your computer storage and wait for the “right time,” you might as well leave it there. It’s like being late to a party – no one will welcome you as enthusiastically as they did at the beginning.
Trends on Reels are much friendlier to all social media managers. They can predict them in advance and prepare for them accordingly. In most cases, Reels trends come from TikTok – just with a time delay.
So don’t be afraid to recycle TikTok videos facebook users and repost them on Reels when the time is right. Just be careful not to upload a video on Reels with a TikTok watermark! Your followers (at least those belonging to Gen Z) might not forgive you for such a faux pas.