Emailing has an important place in online strategy, especially in the DO and CARE sections of the STDC framework. But there are different types, and if you want yours to work properly and generate results, you need to approach it accordingly.
When and why is emailing suitable for businesses?
Emailing is one of the most effective ways to communicate with a target group. It is mainly used to send newsletters, offers, notifications of news or announcements about discounts and promotions.
At the same time, it is a very effective sales moj database channel for e-shops, and can account for between 10 and 30% of turnover. In principle, emailing is not primarily a tool for acquiring new customers.
But it works especially in a long-term strategy as a cheap tool for communicating with the existing database and thus helps to regularly exploit it.
How are emailings different?
Content newsletter: sending out interesting articles, news and tips that may be useful to the recipient. For companies, this is a very suitable channel to maintain constant contact with customers and thus increase brand loyalty.
Sales emailing: sending out how to monetize an app? 7 techniques to generate income with apps offers, discounts, promotions and notifications about new products or services. Emailing is a very effective tool in terms of price/performance.
The price of a mailing can range from unit prices to lower tens of thousands of crowns (especially depending on the size of the database), and at the same time there is a high conversion rate. However, for large e-shops, personalization of offers based on detailed work with data is important.
How to ensure successful emailing
Emailing is one of the areas we can address comprehensively . So how do we ensure that it really works?
Even email marketing should have a facebook users clear strategy, goals and KPIs. How will we divide the database? How often will we send emails?
How many of them do we want to have visits, how many orders or what turnover? All of this needs to be clearly defined and worked with, just as you have set up the rest of your online strategy.