A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision?
Finding the proper channel to announce your goods and services demands as much of a strategy as anything else.
In this guide, you will understand why it is so important to have social media profiles for your business. Besides, you’ll learn how to honduras phone number data pick the right ones from the get-go and how each one can take you in the right direction. Are you ready?
By the end of this article, you will be able to understand:
- Why does a brand need a social media presence?
- How to build a social media strategy?
- What social media channels should your brand be present?
Keep reading to find out the answers!
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Does my business need a social media presence?
In this day and age must think that all enterprises are online in a way or another and have at least one social media channel to reach out to their customers.
However, you wouldn’t believe how many times the question we proposed above is asked to marketers.
As of writing this article, the same question has been asked by millions of people, with over 425 million Google results striving to answer it.
To get straight to the point: yes, it does. Every company that wants to keep competitive in the current market should look forward to building a social media presence and sticking to it. And we can prove that with numbers.
If your brand doesn’t have a social media presence yet, it might be missing out on a lot of customers.
According to Oberlo’s Social Media Statistics 2020, about 45% of the world population is on social media.
That means that those channels are the best way to reach as many as 3.5 billion people worldwide.
But those are not the only relevant stats when it comes to defining if your brand should be present on social media.
Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms.
- Want to reach younger customers? Social media is the place for that. 90.4% of millennials use, daily, at least one social media channel.
- Older generations, like Boomers and Gen X are also on social media, but in much lower numbers (48.2% in the case of Boomers and 77.5% for Generation X).
- According to the same research, most users spend at least 3 hours per day on social media, and 54% use those channels to research products and services they intend on purchasing.
- Good customer experience is another goal for companies entering social media channels. And it sure pays off, as 71% of consumers that have had a positive interaction with a brand online report recommending that company to their family and friends.
How to build a social media strategy?
As you can see, there are many advantages to building a social media presence for your company. But how can you do so effectively?
What you are looking for is how to build a social media strategy. In the next topics, we will teach you the way to successfully engage with your audience online and find out the platforms they use the most.
1. Figure out where your audience is
The first step to gain traction in social media is finding out where your audience is.
As you are probably aware, each social media platform caters to a type of audience and content, and you should consider that when building your strategy.
Twitter focuses more on news and current events, while Instagram is a visual social network, filled with videos, pictures, and testimonials.
While a social media strategy can include both what you will publish for your audience in each of those platforms is going to be different — and that’s great!
If you currently have no social media presence, whatsoever, you might want to get started in the places your customers already are. This will give you leverage in finding an audience that isn’t only interested in your products, but also what your brand has to say.
So, investigate your buyer persona, its habits, and define the best platforms to join.
Figure out how they use the internet and apply that knowledge to your advantage!
2. Follow up with your competitors
While looking at your customer base is a nice way of getting to know them and the type of content they consume in social media channels, paying close attention to competitors is the only way to stand out.
At least one of your main competitors likely has a social media presence, and you should understand what they do with it in order to build your strategy.
Analyze presence, posts, and audience to see what leads their consumers to meaningful interactions in those platforms and how you can improve your own social media strategy.
There are plenty of tools that can help you compare your efforts with those of other brands, such as Sprout Social, Social Blade, and SimilarWeb.
3. Understand where your traffic is coming from
Have you taken a recent look at the referrals your brand has on Google Analytics?