Have you ever gone to the supermarket and bought something that wasn’t on your list or even the brand you usually buy, just because they gave you something else? If so, you’ve been a victim of promotional marketing.
Do you want to know more about this? Continue reading this article and discover everything you need to know about this marketing strategy .
What is Promotional Marketing?
There is currently fierce competition poland telegram data in sales, so it is reasonable to think that sometimes we will need to give our product or service a push to stimulate a purchase.
That’s where promotional marketing comes in, which is responsible for exactly that, highlighting your brand and offering that something that achieves a connection with the buyer.
In other words, Promotional Marketing refers to various actions and processes that promote interest, purchasing decisions and loyalty , both among current customers and those attracted by the promotion.
This type of marketing achieves its objective through actions such as:
- discounts;
- offers;
- gifts;
- coupons;
- loyalty programs ;
- free product samples;
- promotional packs;
- automated emails ;
- relevant content such as blog posts and e-books;
- raffles;
- inter alia.
7 advantages of promotional marketing for companies
As a business strategy, Promotional Marketing product photos with your mobile phone: how to do it has incredible advantages. Below we will explain 7 of them:
1. Attract new customers
By doing an extra promotion, you can arouse the curiosity of new consumers.
Additionally, with Promotional Marketing, you save money on advertising campaigns and Digital Marketing .
2. Build loyalty with existing customers
This type of marketing strengthens the ba leads engagement between the company and its customers. And, by making interesting promotions, consumers will have your brand as their number one choice.
3. Get brand ambassadors
With Promotional Marketing, the people reached by the strategy can become brand ambassadors .
This way, you will get people to recommend your product or service to their friends and family.
4. Build a solid customer base
The quality of what you offer and the cost are essential, so always keep them in mind and you will see that your clients will be willing to learn more about your company’s products or services.
5. Maximize income
A good promotion can boost sales, either because the lower price could give more consumers access to the product.
Or even if the product is new on the market, the promotion will encourage customers to try it.
6. Achieve good positioning of the company
Although it is not a long-term strategy, if the consumer bought the product and it met their needs and expectations, they will continue to look for it even if it is no longer on sale.
7. Reduce advertising costs
By using a promotional marketing strategy, the company benefits from advertising at a very low cost.
When is it appropriate to use Promotional Marketing?
There are several times and circumstances when using this strategy is an excellent option. Some of them are:
- when a new product comes onto the market;
- need to renovate the warehouse;
- remove products from stock;
- revive sales of a specific product, since it was not received as expected;
- the sales team needs support to achieve the goal;
- putting up barriers to competition.
It is important to note that whatever the incentive, it must be maintained for a short period of time . This way, people will feel the urgency to take advantage of the promotion.