To promote your business effectively, you need to build a solid foundation for your online presence and focus on reaching the right people quickly and efficiently.
Many advertising recommendations advise investing money in ads on Facebook , Instagram or Google. However, you shouldn’t put all your eggs in one basket – diversification is key to avoiding diminishing returns over time. Plus, there are plenty of ways to promote your brand for free or with little effort.
Learn 29 ways to promote your business in this guide, including examples and resources to get you started.
How to promote your business
- Write guest posts for blogs that reach your target audience
- Have your product featured in blog posts about product reviews
- Create a panel of experts
- Find partners to promote your business
- Get featured in gift guides
- Invest in infographics
- Focus on email marketing
- Reach the top spots in Google search results
- Create a loyalty program
- Optimize your website for conversions
- Offer expert advice on Connectively
- Upselling and cross-selling of products
- Be active on TikTok
- Start a YouTube channel
- Collaborate with influencers to promote your business
- Regularly publish engaging posts on social media
- Automate word of mouth with social reviews
- Create micro-content for social feeds
- Go live with your followers
- Make it easy to share your products
- Talk about brand-relevant trends
- Create quizzes and other interactive content
- Enable shoppable feeds on social media
- Test retargeting ads
- Create a business profile on Google
- Attend local events and connect with local customers
- Offer local delivery
- Get local press coverage
Promoting your business involves more than just posting pictures on social media or buying ads . It’s a process that will help you achieve measurable success. Here are free or low-cost ways to promote your business and increase traffic and sales.
1. Write guest posts for blogs that reach your target audience
Free traffic – as opposed to paid traffic that comes from purchased ads – is often hard to come by for new websites. You can start blogging to generate traffic, russia email list but it will take a while before you can expect results.
While you build your own audience, guest posting allows you to get visibility in front of other people’s audiences. This drives traffic back to your website , free agents from monotonous responsibilities and the links to your site (known as backlinks) help you with search engine optimization (SEO).
Find and contact bloggers who appeal to a similar audience. For example, offer to write a guest post that their audience will enjoy. Make sure that the topic you write about is also related to your business.
2. Have your product featured in blog posts about product reviews
A product review can be a great way to generate awareness and increase sales. Instead of waiting for someone to review your product, use a blogger outreach campaign to get the process started. Contact bloggers with relevant, b2b phone list engaged audiences and offer to provide them with new products for free in exchange for an honest review. If you have a great product, they’ll love it and spread the word in return.
3. Create a panel of experts
Blogging is a great way to drive traffic back to your store, but it takes time. This is especially true if you aren’t very knowledgeable about a topic you need to write about, or if you don’t like writing in general. One way to get around this is to ask other bloggers or experts for contributions.
Find experts on a topic and ask them for input, such as a tip, recipe, or story for your blog post. Then publish a list of all the responses you received. You’ll provide your audience with great content from relevant experts, and contributors will want to share the article with their own readers, increasing your reach.
Resource: Best Blog Ideas: How to Choose a Topic for Your Blog Post
4. Find partners to promote your business
If you want to take product reviews a step further and get even more people to promote your product, consider starting an affiliate program. Affiliate marketing motivates others to drive traffic to your business by receiving a commission on each sale, similar to referral programs.
Finding your first partners can be difficult if you don’t have great brand awareness. Use an outreach campaign to find and recruit your first partners and get the process started. Look for partners who have an engaged audience and are already writing about your industry.
Resource: How to Create a Successful Affiliate Program for Your Business
5. Get featured in gift guides
Gift guides are lists of recommended products or gift ideas, typically centered around a holiday (like Christmas) or person (like your dad). If you’ve ever searched for gift ideas online, you’ve probably come across several gift guides, like this English-language housewarming gift guide from The New York Times .
Placing your product in the right gift guides can increase sales and traffic to your website. However, inclusion in these guides doesn’t happen by accident and requires some effort. In many cases, entrepreneurs and marketers will lobby to have their products included. Contact gift guide publishers relevant to your target market and ask to include your product.
6. Invest in infographics
Investing in a professionally designed infographic is one way to generate traffic and potentially build more backlinks for SEO. The cost of high-quality infographics varies widely – depending on your needs and the skill level of the person you hire – but it can be well worth it.
Looking for an idea for an infographic? Check out sites like Infogram for inspiration. Once you’ve chosen an idea, research the topic and identify the points you want to cover in the infographic. You can give this outline to a professional designer as a guide for the infographic (or as a guide for yourself if you’re doing it yourself; in this case, you should use tools like Canva or Piktochart ).
Let’s say you sell bicycles and accessories. You could create an infographic that highlights the environmental benefits of cycling. Some points or numbers you could include in the infographic would be how much a daily commute saves in fuel emissions, as well as a comparison of the total number of car drivers and cyclists.
This message appeals to your customers, but is also so compelling that many blogs and even news portals may want to feature it and link to it.