EEAT stands for Expertise, Authority, Trustworthiness. These are three key factors that influence a website’s search ranking. How can you improve them?
You may have heard of the concept of EAT, which stands for Trustworthiness, Authority, and Expertise. Google recently added another “E” to this group, representing Experience. Let’s dive deeper into the concept of EEAT, find out why it’s important for SEO, and how you can use it to your advantage.
What does EEAT mean for SEO?
As mentioned earlier, according to Google’s search quality guidelines, source trust is built by individual characteristics – credibility, authority, expertise, and new reviews and experience. In practice, this portugal mobile database concept can be illustrated with the following example.
If you are searching for information about taxes in the Czech Republic, Google should first show you sources that have professional experience, knowledge, and authority in this area and also appear trustworthy. The correct source placed at the top should be the Ministry of Finance of the Czech Republic, the General Financial Directorate, or the website of a tax advisor.
How to build credibility on your website?
To make your website trustworthy for search engines, you should follow the following ten web trust guidelines created by Stanford University:
Experience has been newly added to the evaluation competencies of the website, mainly due to the rise of artificial intelligence. Texts written by artificial intelligence will never capture the user experience to the same extent as a real person. That is why texts written by real people are also preferred in search results. Experience is the fundamental difference between content written by humans and artificial intelligence. This is related to points 2, 3 and 4 from the above list.
How to capture experience in practice? It may sound complicated at first glance, but you can demonstrate experience quite easily on your About Us page, highlighting the roles and qualifications of your team members.
Expertise can be demonstrated in
The extent of knowledge expressed in published web content. Again, this is important, especially with the abundance of AI-generated content. Building trust with 11 ways to make your pdfs seo friendly your audience will bring positive interactions that signal to Google’s algorithm that your website can be trusted.
In practice, it is possible to emphasize expertise within web articles by adding a medallion about the author, which, in addition to their first and last name, will also include their relevant qualifications and links to their social networks.
Authority takes into account the extent
To which a content creator is known as a source for a given topic. Authority can be demonstrated relatively easily in three basic ways:
Create a strong content architecture cambodia businesses directory that covers all aspects of a specific topic. Try to highlight everything your potential customer or website visitor might want to know in your content strategy. Document your strategy so you have constant access to it. Try to give your website visitors as much important information as possible and enrich them with something they won’t learn anywhere else. Ideally, create a case study that will confirm to your visitors that you really understand the topic.
Get backlinks from other authoritative sites that will link to SEO Guide: Dive Deeper you through external link building . If other sites are linking to you, it’s a sign that your site can be trusted. However, authority refers only to actual authority.