The first word (manipulation) has a negative tone, the second word (inspiration) a positive one. Yet manipulation is something we all do several times a day, while inspiration is something only a few of us have. For example, through manipulation we try to get prospects and customers to buy a product or service; also online. This certainly works in the short term. Inspiration, on the other hand, is becoming increasingly important in your long-term relationship with the customer or prospect. So what is the difference?
Manipulating (or influencing)
A often has a negative buzz, even though we do it every day. Subconsciously, we even like it when others do ecuador phone number list that to you. After all, you want to be guided by external sources; this is something that is deeply buried in the subconscious of us humans. Manipulating also makes our world better. So it does not necessarily have to be used incorrectly. You are busy all day long manipulating your children, your wife or husband, your friends, your parents, etc. Nothing to worry about.
However, companies also know that manipulation works. For example, by turning 1 of the 6 bars in the Cialdini wheel , you can directly influence the customer. By creating scarcity ( 2 items left ) or via the most well-known method: the price. By making the prices low enough, people will lob directory eventually buy. The disadvantage is that you earn less from your sales. It works fine in the short term, but in the long term, customers expect you to continue to offer these rock-bottom prices. As a result: lower profits on the products. You shoot yourself in the foot! With the other bars, you will also mainly achieve results in the short term.
Conclusion: Influencing (manipulation) works well
A but in the long run it can be disastrous for your business. Once again . People like to 3. check your competitors belong the 6 ways to influence people (Cialdini):
Social Proof
Authority
Someone who is seen as an authority can influence people
Trust
is the basis of influence: there must be trust in the person or organization
Reciprocity
When you do something for someone, the other person wants to do something in return.
Commitment and consistenc.