All your efforts are for nothing if the message does not reach the recipient. Protect your relationship with ISPs (Internet Service Providers) and ensure that your reputation remains good. You can achieve this with a ‘clean’ address list, from which previously bounced and unsubscribed addresses have been removed. Adhere to the e-mail code of germany telegram data conduct and be relevant, then you prevent spam complaints.
Choose short subject lines
The subject line in most email programs has no more than 50 positions and on mobile screens this is only 32. That is the length that your core message may have. Think of newspaper headlines that are short and at the same time provocative. Do not create false expectations, but make sure that the recipient immediately recognizes the subject line after opening the message. (Also read: Tips & tricks for your email: the best subject line in 50 letters )
Work with fixed procedures
Ensure consistent quality by using fixed procedures for content creation. It is easy to use a matrix in which the different groups are accommodated with their different objectives and information needs. Divide the responsibilities among the members of a permanent team or editorial team.
Use a good tool
A good tool is half the battle. At a minimum, the ESP (Email Service Provider) should offer facilities for creating . Monitor your and uploading mailing lists, a WYSIWYG editor to create your email message and reporting on opens, clicks, unsubscribes and bounces. Functions for subscribing (double opt-in), unsubscribing the importance of call tracking and ‘tell others’ should also be included. Possibilities to create landing pages and service forms and to link and save images/documents are also indispensable.
In addition to the basic functions, there are more advanced functions that you need if you want to get more out of your e-mails. Automate your marketing cuba leads with autoresponders (triggered email messages). Of course, you want to link your content to social media. Can your package do that automatically? Also at article level? The option to test your templates for spam sensitivity.