Make sure your messages are relevant to your recipient, otherwise they will drop off. The 3 most important elements of relevant content are: engaging content, timely communication and segmentation. Start by delivering consistent content and streamline processes where possible to get high-quality content. Then combine the data from your france telegram data CRM system and for example sales data with your email file to identify moments where you can help your relationship. Finally, implement procedures that ensure that you apply Lead Nurturing principles: (automated) sending messages at exactly the right time to the right person, taking into account the (sales) phase the person is in. Feed the funnel with this. The content of your message must always be immediately clear to the recipient, be short and clear.
Integrate social media
The online communication of most recipients is no longer only via e-mail, but also via Twitter, Facebook, LinkedIn. In any case, make sure that your content can be shared via these social platforms. You can do this by including a share button with your content. In addition, you can actively participate in discussions. If you maintain your own page, it also becomes possible to enter into a real dialogue with your target group; what do they think of your products or services and.
Make your emails ‘mobile proof’
The rise of mobile devices such as smartphones and tablets is unstoppable. Keep in mind that your recipients also read ready to supercharge your business their email on these platforms. There are various tools available that allow you to determine how many of your recipients read your email on their mobile devices. You can also test how your email comes across on different mobile platforms. Your messages must also be easy to read on smaller screens. Links are clicked by the thumb and not cuba leads with a mouse cursor, so make sure you have a clear call-to-action with enough space to click. (Also read: In 5 steps to mobile email campaigns.