According to a recent survey of 1,477 entrepreneurs, 80.2% of them generate revenue through social media. A (48.4%), Twitter (13.9%) and Facebook (7.6%). A year ago, only 10% of all entrepreneurs attracted customers through social networks. What has led to this huge trend of effective entrepreneurship through social networks?
Where one or two years ago people only opened a company account on LinkedIn, Twitter and Facebook without really knowing how to use them, entrepreneurs are now increasingly realizing: it’s all about who you know, what you know, what you give and how you tell your story. The Netherlands has the highest percentage of LinkedIn users worldwide . In this article I will discuss three ways for entrepreneurs to generate revenue via LinkedIn and increase their ROI.
Get in touch with your dream customer(s)
LinkedIn is about the people you know, your first-degree connections, plus the people they . The most important know, plus your second- and third-degree connections. LinkedIn is a professional network, so act like one: have a catchy title that describes who you are, include a pitch and your company name(s), try to get recommendations – give and expect something in return – and include a company presentation and links to a key country page(s).
Now you’re ready to start generating revenue
You need clients. Step one: As an entrepreneur, you know exactly who your dream client is (please tell me you have one!). Step two: figure out who exactly you need at this company to achieve your goal (CEO? Marketing Director? Purchasing Manager?). Step three: find two to four LinkedIn profiles that are currently working with your dream client and that fit this title(s)/position(s). Now you’re ready for the final step: send a request to connect each other’s networks, or better yet, send an INmail . A increase your chances of success.