5 types of post-purchase emails to increase sales in your eCommerce
In recent years, multi-channel marketing has been crown the king of digital marketing. Today, the digital world is mark by a multi-channel approach and email marketing has risen to the occasion, becoming one of the most popular digital contact methods and a tool for converting potential customers.
However, eCommerce brands sometimes struggle to keep customers engag after the purchase process. The good news is that email marketing can help with that problem. When it comes to marketing strategies, no other communication will keep customers engag like post-purchase campaigns.
Due to their inherently engaging nature, post-purchase emails are among the top email marketing trends for 2022. If you’re thinking about implementing post-purchase campaigns as part of your marketing strategy, check out these five campaigns that will help boost your eCommerce sales.
1. Cross-selling and upselling emails
Also known as “product recommendation campaigns,” these are us to keep customers engag in the buying cycle by giving them recommendations bas on their previous purchases.
Although upselling and cross-selling kenya consumer mobile number list are not exactly the same, both strategies are link due to their similarities. Either way, let’s review the key differences between the two:
Upselling is a sales strategy that seeks to get customers to buy more expensive items or spend extra money on upgrades or extensions for the product. The goal is to generate more revenue. Offering premium options such as same-day shipping or high-end products are common examples of upselling techniques.
Cross-selling is the process of adding something to the main sale to increase the amount spent. Although both terms are often confus, cross-selling only occurs when an extra product is add to the purchase.
In essence, cross-selling is a specific type of upselling. Brands like Apple, for example, are famous for their upselling techniques, as they always offer extra products like chargers, headphones to the main product.
Sending follow-up emails after a purchase
offering recommend products to upgrade or complement a purchase is a simple but effective post-purchase technique. However, to make the most of these how to implement a crm method? techniques, it is necessary to have a deep understanding of what your company has.
The best way to know by lists which products to recommend bas on their popularity or existing quantity is to implement a good inventory management
2. Purchase confirmation emails
Sometimes adding value to customers’ purchases is not the best way to boost sales or make more profits. The best way to boost sales is by offering good service , a good product and a good purchasing system. To do this, you should review your ordering system.