In recent years, multi-channel marketing has been crown the king of digital marketing. Today, the digital world is mark by a multi-channel approach and email marketing has risen to the occasion, becoming one of the most popular digital contact methods and a tool for converting potential customers.
However, eCommerce brands sometimes struggle to keep customers engag after the purchase process. The good news is that email marketing can help with that problem. When it comes to marketing strategies, no other communication will keep customers engag like post-purchase campaigns.
Due to their engaging nature, post-purchase emails are among the top email marketing trends for 2022. If you’re thinking about implementing post-purchase campaigns as part of your marketing strategy, check out these five campaigns that will help boost your eCommerce sales.
1. Emails de cross-selling y upselling
Also known as “product el-salvador phone number list recommendation campaigns,” these are us to keep customers engag in the buying cycle by giving them recommendations bas on their previous purchases.
Although upselling and cross-selling are not exactly the same, both strategies are link due to their similarities. Either way, let’s review the key differences between the two:
Upselling is a sales strategy that seeks to
get customers to buy more expensive items or spend extra money on upgrades or extensions for the product. The goal is to generate more revenue. Offering premium options such as same-day shipping or high-end products are common examples of upselling techniques.
Cross-selling is the process of adding something to the main sale to increase the amount spent. Although both terms are often confus, cross-selling only the success of spotify wrapped explained occurs when an extra product is add to the purchase.
In essence, cross-selling is a specific type of upselling. Brands like Apple, for example, are famous for their upselling techniques, as they always
Sending follow-up emails after a purchase offering recommend products to upgrade or complement a purchase is a simple but effective post-purchase bw lists technique. However, to make the most of these techniques, it is necessary to have a deep understanding of what your company has.
The best way to know which products to recommend bas on their popularity or existing quantity is to implement a good inventory management system that allows you to know the income, expenses and how to add value to each sale.