4 Ways Instagram and Email Marketing Can Work Together

build your brand – it’s unbeatable in terms of brand growth and discovery.

But as your brand grows, you’ll realize it’s not just about likes, followers, and views. You have to find a way to speak directly to your customers, and get into their inbox.

Why? Because on social media, you rely on algorithms and timing to get your messages across. But with email marketing , your messages will be delivered personally. For optimal success, your marketing strategy must include both.

How to make Instagram and email marketing work together? The answer may not be so clear, so we have listed four of the best ways to bring your Instagram and email marketing together.

1. Show Off Your Feed

Creating an on-brand Instagram feed is a big effort, so why not promote it on other channels, like your email list ? People who sign up for your email hungary phone number list marketing are already engaged. They’re customers and potential customers who may not be following you on Instagram yet, but you know they want to see more of your content (otherwise, why else would they opt in to your email marketing ?)

Many companies have a standard social media follow button placed in the footer of each newsletter, but this might not be enough to get attention. Instead, include an image from your Instagram feed in your welcome campaigns. Welcome campaigns have an average open rate of 50% – 86% higher than a standard newsletter. Take advantage of this to promote your Instagram profile and get additional publicity.

FountAs part of your welcome campaign, include a sneak peek of what you’ll find on your Instagram with a simple “Follow dimshome on Instagram” as a call to action. Integrating your network is a simple and straightforward way to let your email subscribers know what they’re missing. Plus, including your Instagram feed in your emails is an easy way to add life and color to what would otherwise be just a block of text.

To create a share-worthy feed, use photo editing  seconds. Use email tracking software to see if your CTAs are working.

2. Turn subscribers into brand influencers
Recent data shows that 51% of millennials and 34% of baby boomers trust recommendations from strangers. As you can see, influencer marketing is a highly effective tactic. However, it can be costly, especially if it doesn’t turn out the way you planned.

Instead of hiring influencers

divide your audience by their sydney pro theme review purchase history to target your regular customers. Send them a personal email thanking them for their loyalty and inviting them to become one of your micro-influencers or brand ambassadors on Instagram.

Take inspiration from Swedish watch bw lists brand Daniel Wellington (@danielwellington), who turned a small investment into a multi-million dollar business by partnering with micro-influencers. The brand identified key individuals whose feeds focused on fashion, lifestyle and photography. Selected micro-influencers were sent a watch in exchange for a photo on their feed accompanied by a tag and hashtag #danielwellington. Each influencer has their own unique discount code to encourage their followers to make the purchase.