A subscription analytics tool like Upscribe is especially helpful for this.
You can use Upscribe’s dashboards and reports to keep tabs on customer purchase patterns and orders to fine-tune your subscription offering and test hypotheses. Ecommerce platforms like Shopify and WooCommerce also offer detailed analytics that you can use to appeal to your customers.
Lastly, asking customers for input directly is a powerful tool for generating insights. Pre- and post-purchase surveys about the purchase process can yield actionable insights into:
Pricing tiers
Product quality
Subscription management process
…and more
Getting a handle on competitors’ pricing strategies can bahamas phone number list give you better insights into the market dynamics and help you figure out how to stand out. For instance, if most of your competitors use a fixed-rate pricing approach, you could mull over offering a multi-tiered pricing model that accommodates customers currently excluded from the market.
Remember—the goal here isn’t to
copy your competitor’s pricing.
It’s to identify your unique selling proposition (USP) the happy company what aspects facilitate designing happiness in the organization? and understand your position in the market. Are you offering a luxury experience? Are you the most affordable agent email list option? Can you provide added value that no one else can provide?