Modes: Optin Exempt and Optout
It is in this context that Piano Analytics offers a “ hybrid measure ” allowing to !differentiate the collection of data according […]
Digital Marketing
February 2025
Digital Marketing
What are the consequences for European companies?
An adequacy decision is a decision adopted by the European Commission under Article 45 of the GDPR that certifies that
Digital Marketing
What to expect in the coming weeks?
The adequacy decision, adopted despite the reluctance of the EDPS and the European Parliament, is nevertheless controversial and risks being
Digital Marketing
Commission Adopted an Adequacy Decision
After 3 years of uncertainty, the European for the EU-US data protection framework on 10 July 2023. Like the Privacy
Digital Marketing
An iterative approach, adapted to local contexts
At Converteo, before generalizing the cessation of paper leaflets, we recommend ! deploying strategies adapted to each local context, with
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A digitalization accelerator for brands
We will have to wait until autumn 2024 to consult the full Ademe report – which will include an assessment
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In practice, This Results in a halt to the Distribution
Senior Manager at Converteo, Olivier Becquart supports brands and distributors in their digital transformations. Among the current challenges: the end
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Ensure business involvement in projects and change management
Another common factor in the failure of pricing projects is the lack of attention ! or resources devoted to supporting
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A poor connection between strategy and tools
Poorly configured and poorly managed, the best pricing tool on the market will be far from delivering its full potential…
Digital Marketing
Two ways to implement hybrid measurement
To implement hybrid measurement on a site or application, there are two possibilities ! each of which has its advantages
Digital Marketing
What are the consequences for European companies
After 3 years of uncertainty, the European Commission adopted an adequacy decision for the EU-US data protection framework on 10
Lead Generation
CRM is so important for small and medium
To meet these new consumer demands, SMEs must turn their attention to technology and, more specifically, to CRM systems .