There’s a reason a business funnel is shaped 18 Reasons Your Business like a funnel. At every stage of the buying journey, leads will naturally drop off. Your product or service isn’t for everyone. However, when holes start appearing in your funnel and leads are leaking out at a disproportionate rate, it’s time to plug them. Here are 18 reasons why your business is losing leads and how you can get them back.
Beware of Vanity Metrics
Getting more views on your blog doesn’t necessarily mean you’ll generate more leads.
Setting aggressive views and impressions goals can encourage your team to hyper-optimize content for algorithms and churn out stale, formulaic content whose sole purpose is to hit those metrics rather than to resonate with and provide value to your audience.
Vanity metrics may be easy to measure and accurate cleaned numbers list from frist database get the ball rolling, but being in tune with your audience is what will actually get them to fill out a form and turn into a lead.
We recommend starting to measure metrics 18 Reasons Your Business that indicate resonance, such as:
- Scroll depth
- Number of subscribers to the newsletter for new blog posts
- Social media engagement rate (views/likes and views/comments ratio)
As the old saying goes, a bird in the hand is worth two in the bush.
Lack of communication with clients
After all, you want more people like your current customers in your sales funnel. After all, they all converted into leads and bought your product, so why not ask them the following:
- Where do they spend their time?
- What sources of information do they trust?
- What platform were you found on?
- What do they want to learn?
- What content got them interested in your brand?
- Why did they like it?
Secondary forms of market research, such as competitive content analysis, are easier to perform, but ultimately not as insightful or accurate as talking directly to your customers.
Talk to your customers without an agenda. Don’t try to subtly influence a purchase decision or create a content strategy. Just listen openly and sensitively. These interviews will be the greatest let the little papers fly gift you can receive. These conversations will show you how they feel. And suddenly everything — your messaging, your positioning, your content strategy — will become much clearer.
To gain valuable insights from your customers, sit down with your power users and talk to them about their buyer’s journey. Look for patterns between the channels they discovered you on , the types of content they prefer, and the topics they’re interested in. You can also send out a survey to each of your customers asking them the questions listed above.
Problems with using attribution software
With over 87 attribution solutions on the market, most whatsapp number brands believe that the product they buy for this purpose is 100% accurate. Whatever the buyer’s journey, their software ultimately proves to be the undeniable truth.
However, according to a study conducted by Refine Labs (a lead generation agency for B2B SaaS companies), attribution software is not foolproof. In fact, far from it.
Refine Labs added a “How did you hear about us?” field to one of their high-intent conversion forms and compared it to data from their attribution software. Their findings were striking:
- Only 21% of high-intent conversions matched what the customer reported and what the attribution software reported . And only 7% of sales matched.
- Attribution software reports that 72% of high-intent conversions come from organic search or direct traffic. But only 15% of shoppers report finding them this way.
- 82% of high intent conversions report, that they were discovered on social media, podcasts, communities or by word of mouth.