You would probably expect information like this from this lecture – put a max. CPC of CZK 30, bid for this position and put a strategy on this PNO.
Well, not by mistake! Adam from PTA Group is a wizard and knows almost every spell in Mergad. So his lecture was very technically and analytically focused.
And Adam beautifully reminded us that the work of a comparison site specialist is not about setting a max. CPC, but that the invisible work is time-consuming and senior-intensive.
Better overview of advertising and more peaceful sleep
Jirka Guňka, CEO of Bidding Fox, introduced us to the new Fox Data+ application. The application can find and alert you to anything that a cashapp database PPC expert analyzes for a long time or not so often.
Whether it is an error in the settings, in the product feed, or even an unintentional mistake by producers who enter the wrong price, the application will alert you to it before the e-shop has to deal with dozens of unsolicited orders and angry customers.
She then recommended calculating the PNO. For some clients, it happened to her that the Heureca commission brought, for example, 5% better results than bidding. For this strategy, she also chooses two sub-strategies – TOP positions with bidding and TOP positions without bidding.
How I create bidding strategie
Single bids – products that are on their what is a brand book and why is it important for companies? own on one card are put into a separate strategy with a min. CPC. It is set up similarly for cards where we and one competitor are.
For cheap products, he creates a separate strategy and thus gets free clicks. However, this strategy was immediately vetoed by the gentleman from Heureka, who said that although he could not yet provide data, CPC would be deducted in the event of an auction.
How pricing affects PMAX performance and how to profit from it
Performance Max is not a product comparison tool, but I like how. Google’s black box is gradually being removed thanks to PPC experts. We learned from Ondra facebook users Vodehnal how you can beautifully increase the performance of a PMax campaign without a single intervention in its settings. You need:
work efficiently and competitively with product prices,
in Google Merchant, monitor the graph and the development of our prices compared to the competition,