Spring is officially here. And it’s the perfect excuse to build a revenue-driving campaign for your store.
Launch a Spring cleaning sale, run Spring Marketing a site-wide promo, or test out a free gift with purchase. The opportunities are endless.
And with this post, you have everything you need to create the perfect Spring campaign.
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Encourage your audience to pre-order
Have items that aren’t in stock yet, but will be soon?
Letting your audience pre-order Spring styles is a great way to bring in sales before your products have even arrived.
Take this example from Artemis, a shoe brand:
I love the description they give. You can almost picture the local Moroccan women dyeing and weaving the shoes.
Just remember you have to make it really clear on your product pages if a product is pre-order only and won’t be shipping immediately. Here’s what that looks like on their site:
Notice that the product title includes pre order and then the first part of the description about ship date is in bold so you know bahamas mobile database exactly what you’re signing up for. The last thing you want is for someone to purchase a product that’s not immediately available then turn around to cancel because it wasn’t clear from the get-go.
So if you already have designs in the works that aren’t quite ready to be shipped yet, consider allowing your audience to pre-order (assuming you have real product photos to share with them). Especially if you have a loyal base, this will go a long way.
Tease upcoming products
Building hype around upcoming product launches is an amazing way to keep your audience in the loop and build the happy company 5 reasons for happiness management in your company excitement so that once a product is available, they’re ready to act immediately.
Otherwise, think about it. You alb directory introduce a new product on launch day. If you hadn’t teased it ahead of time, they wouldn’t know to be looking out for anything brand new from you, which means they likely wouldn’t take you up on the offer right away.