11 email marketing experts share what they learned in 2021 and how they’re shaping email strategy for 2022
2021 was not a normal year. There was a lot going on globally, and those global events changed the way we live, work, and do business. Many companies had to change their approach to sales, and with so many events and networking opportunities cancelled , we had to get more creative with our outreach and relationship-building efforts.
Additionally, changes were made to marketing experts make consumer privacy more protected and controlled. This meant that marketers had to be more innovative with the methods they used to get to know their customers, potential customers. So what do all these changes mean for email marketing this year? We asked the experts to provide us with the top lessons from 2021 that they will use for their email marketing strategies this year. Check out what they have to say.
1. Focus on essential metrics for success
Alex Souchoroukof, Digital Marketer para Moosend
The pandemic brought many jamaica phone number list changes to the world of email marketing, and 2021 was no exception. The most crucial lesson for me was the update to Apple’s Mail Privacy Protection (MPP).
What’s the significance of this update? When you turn on Email Privacy Protection, it preloads your email content and activates the tracking pixel that used to track open rates. This means that open rate is no longer an accurate metric of success, especially if your email list has a significant number of Apple Mail users.
As a result, other metrics like click-through rate and conversion rate will become more important in 2022. While many email marketers were disappointed bz lists by this update, many believe that Apple’s update pushed marketers to focus on more essential engagement metrics.
Metrics like conversions and clicks can help organizations optimize campaigns to deliver results that have a more significant financial impact. This brings me to the second takeaway from 2021.
Businesses often consider email
marketing as just another channel for their marketing efforts. While this may be true, Moosend took this channel to the next level in 2021 and used it as a connective how to add a hotel room booking form in wordpress tissue between other channels.
By aligning all channels, businesses can maintain consistency and deliver a seamless experience, regardless of the form of communication used. As a result. A social media post can become a quick newsletter , and a webinar can become an entire campaign that will guide potential customers down your marketing funnel.
Email marketing is a vital tool that organizations. Can use in 2022 in conjunction with other channels to skyrocket their success and increase revenue to unprecedented levels.