When it comes to talking about the important elements of an email, many brands and even professionals underestimate the power of the email signature.
Your email signature not only tells recipients who sent the message, it also adds authenticity to your content. And if you give it the importance it deserves, it can increase your engagement levels and get you more interaction .
Below we’ve outlined a few things you should know about your email signature, plus some easy-to-use ideas to go beyond the traditional signature elements and reap all the benefits.
Why does email signature matter?
Having an optimized email signature can provide you with additional benefits to those already granted by default.
First of all, an email signature serves to identify and personalize the sender . This way, the recipient knows who is sending the message, personal details and all the information surrounding the brand.
An email signature lends Take Your authenticity to your email, whether you’re sending a newsletter or addressing a potential client, your signature tells the reader that the content is serious and comes from a real sender and not a bot.
Finally, email signatures make it easier for the reader to contact the sender and also provide contact information, so if someone has a question they can easily contact the company instead of spending time researching.
The sum of all the above will result guatemala phone number list in higher participation rates , and this is a primary objective when sending messages.
Do you already have an email signature? Before you make your signature more complex, review the essential elements of email marketing: name, email address, website, phone number, and main social media links. Then consider adding these elements:
Add your link to Calendly
If a reader wants to schedule an appointment with you, it’s best to provide your Calendly link . This action is more efficient than a bunch of emails back and forth.
Link to LiveChat
Similarly, you could include links to Slack DM, Skype, or the Microsoft Teams page, all of which allow users to contact you without further ado.
Link to reviews of your product
A Yelp or Google Review link can wp tasty review: is it the best recipe plugin? encourage customers to leave a review that they might otherwise avoid reviewing your products.
Link to subscribe to your campaigns
The best way to grow your contact list is organically , and the more channels you use for this, the better. Including a link for readers to subscribe to your newsletters is a bw lists great idea that will get you more contacts.
Link to what you are reading or writing
A link to your sales blog can boost your influence in your industry and get readers even more interested in your company, plus you can take advantage of this to recommend your own articles.