Online Marketing & Digital Marketing The 10 keys to an effective metrics dashboard

In today’s online marketing , a metrics Online Marketing dashboard is a must to track results. Good marketing teams know how to select the most important KPIs to ensure they have the information they need, but they don’t always pay the same attention to how they present it.

The dashboard is the “control panel” of your marketing campaigns, the place where key decisions are made about the future of the company. If it is well presented and organized, you will be much more efficient. Therefore, let’s see what are the 10 keys to an effective metrics dashboard according to the data analysis company Tableau .

The 10 keys to an effective metrics dashboard

Top 10 Best Practices for Building Effective Dashboards1) Know your audience
The best dashboard is the one that best suits its recipients . It is important to understand that within the same company, there may be audiences with very different needs: from the sales manager who wants to know belarus consumer mobile number list what is happening in 30 seconds, to the marketing team that spends hours analyzing metrics, to the boss who needs to make sure that the investment is justified.

So first, consider who your metrics

are for, what they need to know, and what their level of knowledge is on the topic. You may find it necessary to create a separate dashboard for each audience, or even several. But the important thing is that each of them has the right data and level of complexity to inform without being overwhelming.

2) Take into account the size of the screens
Checking a metrics dashboard from a dual-screen desktop computer is not the same as checking it from a mobile phone. The reality is that today’s companies have both options and everything in between.

How can you solve this problem? Always keep in mind that the design should be responsive and suitable for different user experiences, since filtering data using a keyboard and mouse is not the same as tapping on a screen. If in doubt, consult a UX expert who can guide you on your specific case.

3) Optimize loading times
The best metrics dashboard in the world is worthless if users get frustrated before it finishes loading.

One of the most common 11 email marketing experts share what they learned in 2021 and how they’re shaping email strategy for 2022 problems in these cases is filters. If you have a lot of data, it can take a while for the system to find and display the information you bz lists are looking for. In general, keep in mind that “Show Only” filters are usually faster to load than “Exclude” filters. And when in doubt, don’t be afraid to simplify the interface or graphics if that helps them load better.